Falling Stars - WWE's Need for a New Icon

Memory Lane

If we stroll down memory lane, it doesn't seem like it was all that long ago that WWE beat WCW in the Monday Night Wars. Debate ensued about how WWE took down their competition. Was it pure luck, bad booking, redundant story lines, or was it something that WWE did so well. Create New Superstars!.

When people reflect on the demise of WCW one of the shining examples of why WWE was able to win the war was because WCW, aside from the Giant and Goldberg, really never understood how to create new stars and thus never really kept up with the WWE machine in terms of new content and new Mega Stars.

Today's Product

If you fast forward to today’s WWE, you may notice a strange correlation between today’s WWE and old school WCW. Today, WWE is masterful when it comes to buying up all the independent talent in the world and showcasing them as their new stars. That is all well and good and will keep WWE afloat for years to come. The issue is that WWE will never reach their former glory if they don't embrace new home grown talent.

Don't get me wrong. They have a few. Braun Strowman and Bray Wyatt come to mind. Unfortunately, they rely too heavily on buying other promotion’s stars instead of growing their own talent pool organically. For every one Braun Strowman there are 5 Kevin Owens, Seth Rollins, Sami Zayne, Bobby Roode, and Cesaro. Don't get me wrong. I love all of those talents. What I am suggesting is that they continue to seek out athletic talents from outside the wrestling world, cultivate their home grown philosophy, and showcase those talents.

Braun was a world class strong man competitor. He has such an organic build with the fan base. He is the next “chosen one” from the fan’s perspective and it is a matter of time before Vince has to make him the King of the Castle.

Dire Need

Now we need the next unknown commodity. The next breakout star who doesn't have 15 years of Independent Wrestling experience. They need to find the next big Icon.

Icons are hard to come by. Stone Cold, the Rock, Triple H, and the Undertaker don't show up every day at the WWE Performance Center. WWE has to go out and make the task of finding that level talent paramount. We need that next talent that will transcend the sport and move us away from part time stars who are the backbone for WWE’s biggest shows of the year due to a lack of star power.

Instead of sending William Regal to Evolve shows, it is time for him to scout talent at the NFL combine. He needs to scout new trainees at college pro days just like the pro sports teams do. That is where they are going to find that next organic breakout star.

Hopefully, WWE knows how to locate that talent. The creative team needs another force to book into story lines of interest. Most of all, there is such a void when it comes to fresh match ups that for WWE to ever have a shot at those incredible ratings of the Monday Night Wars, they will have to bring a new approach to planning. With WrestleMania having come and gone, all we can hope for is for that next big breakout star to arrive in time for next year.

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